Welcome to The Healthy Rebellion®

Make YOUR health an act of rebellion.

About The Healthy Rebellion

Hi there! If you don’t know me already, I’m Robb Wolf! 

This is me and my Wolf pack:

For over 20 years now, I’ve been in this health and wellness, paleo, low-carb, ancestral world...

I’m a former research biochemist. I co-founded the 1st and 4th CrossFit affiliate gyms in the world and wrote two NYT/WSJ best selling books on health and nutrition (The Paleo Solution and Wired To Eat). 

My story and passion for The Healthy Rebellion goes back almost a decade when I joined the board of directors of a medical clinic in Reno, Nevada.  Our clinic did something amazing... 

During a two year pilot study with the local Police and Fire departments, we ran a Health Risk Assessment (HRA) to find who was at high risk for type 2 diabetes and heart disease. We worked with these folks to modify their diet and lifestyle more aligned with the Ancestral Health Model.  

Through the program, the Police and Firefighters were able to stop and even reverse their potential disease states thanks to a reduction in insulin resistance and associated metabolic/health problems. These results were estimated to have saved the city more than $22 Million with a 33/1 ROI. 

This is impressive, influential stuff. And even more important— the timing is nothing if not critical. 

Westernized countries are on the path to be crippled by the costs of “managing” metabolic driven disease. 

The estimated cost of diagnosed diabetes in the US alone was $327 billion in 2017 (American Diabetes Association)—that’s up 26% from 2012.

I’ve devoted my life to bringing this Health Risk Assessment and the savings (both in human life and fiscal) to the world. 

The Healthy Rebellion is the first step and I hope you will join me.

What is The Healthy Rebellion? 

We have more information about health, weight loss, and fitness than ever in history. But making sense of it all (and finding the right information in the first place...thanks Google!) is harder than ever. 

The Healthy Rebellion is a community dedicated to arming and standing by folks as they reach their health and fitness goals, and, along the way, helping you and your loved ones step outside the Sick Care System.

In The Healthy Rebellion, you get to: 
  • Experience exclusive content and conversations you can’t find anywhere else.

  • Meet people who share your interests and values who live near you, who do the same things, or who care about the same topics.

  • Dig into “The LAB”— where I deep dive into research as well as somewhat esoteric topics that form the framework for how I see the world. 

  • Attend Expert Guest Workshops + Interviews.

  • Engage in off-the-cuff conversations about real-deal topics we all go through in life.

  • Access the Vault of Resources on the topics of Personalized Nutrition, Metabolic Flexibility, Resilient Aging, Sustainable Living, all things Ancestral Health, and so much more. 

  • Go to Exclusive Events and Meetups.

  • Take The Healthy Rebellion On Ramp course—designed for those coming from a Standard American Diet, who want to get started on the right foot.

  • Have preferred status for Q&A questions submitted to The Healthy Rebellion Radio.

  • Join our Rebel Book Club

  • Participate in regular group challenges—the 30 Day Rebel Reset, Mobility Reset, Rebel Strong, and more!

  • Be part of a lifelong community who 100% have your back.


Take your health into your own hands and make some friends in the process. 

Join The Healthy Rebellion! (click below for membership options)